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Want to entice a child to try chess? Cuddly teddy bears -- with a hundred-year track record of making kids feel warm and comfortable. For little girls, begin with the queen bear. For little boys, remind them this is the polar bears vs. the grizzly bears. Play them on a chess board blanket.
When planning a playing area, consider the minimum size of the square of a chessboard as the diameter of the base of the king (6"). The optimum chess board would be 6" squares, a standard tile size, yielding a chessboard 4 feet on each side.