Shopping Mall Managers
Fact and Idea Sheet

Retail tenants expect you to have an effective community outreach program, a marketing campaign that creates a buzz about your shopping mall. They need you to make your mall the destination for shoppers and for upscale entertainment seekers. Deliver on this and you make them happy, at the same time you keep your occupancy and lease rates healthy.

Let MegaChess show you how to do that easily and for less money with a giant chess set.

Marketing

Consider a picture in your brochure of grandpa playing chess with his granddaughter on a huge MegaChess set. Would that speak to your best shoppers and best tenants?

Cost

Compared to the development of almost any property improvement, MegaChess requires nothing but a checkerboard of tiles. This is often a multi-use area in a garden or patio. No batteries required - or water or gas or electricity or constant supervision.

Liability

We live in a litigious world with insurance rates skyrocketing around playgrounds, fountains, climbing walls, and even the occasional barbecue. No one we know of has ever died playing chess.

Demographics

Consider the demographics of chess players compared to the nationwide average: intellectual, quiet, and affluent. Is this the type of customers your tenants seek?

Multiple Use

Checkerboard tiles can serve as a multi-use patio area, the floor of a food court, or even a grassy area, indoors or out.. Rain, cold, or dark — a MegaChess game can still happen. Be sure to ask our expert about your location options.

Age Spectrum

Some senior tenants may not see much value in your video game parlor, and unsupervised kids may not be able to enjoy your putting green, but everyone can enjoy a MegaChess game.

Outreach Marketing

Busy weekend at the mall? Here's what you do with your MegaChess set. Loan it out to the local chess club as long as they promise to go play chess at a busy community park or beach. Put a small sign next to it, "Sponsored by the [Your] Mall". The curb appeal of a MegaChess set is always underestimated. You will average several hundred people per hour stopping to look. You cannot get a cheaper billboard, and the most common question will be, "Where can I play with that chess set?"

Tenant Synergies

Placing a MegaChess set next to an entertainment facility, including a movie theater, adds to their value proposition. Next to a cafe, the contribution to their food and drink sales will be measurable. Placed next to a toy store or a children's furniture store, we can enter into a resale relationship with them, and they get a floor model for free.

Community Recreation Programs

Your town's recreation manager is always on the lookout for wholesome recreational opportunities for the community. If they don't have an after-school chess program, they are thinking about it. Pitch your MegaChess as the anchor to pull signups for such a class. The City will provide the instructor. None of the moms dropping off junior for such a class wants to go home and come back -- might as well shop. Next time you're facing the City's permitting watchdogs, bring a few pictures of the mall's contribution to wholesome community recreation.

Noise

Except for the occasional "checkmate", a MegaChess game is a quiet, contemplative affair that doesn't disturb tenants. Can you say that about the last marketing draw you put on?

Power Shoppers

Try this: Shoppers can drop kids off in your supervised MegaChess area. Instead of spending an hour exercising their trigger finger at the latest video shot-em-up, the kids become an hour smarter learning to play chess. If the shopper shows you $100 worth of receipts, it's free.