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Hotel & Resort
Managers
Competition for a tourist's attention span has to go beyond pools
and HBO. However, the problem with trying for the exotic or the remarkable
begins with its cost and insurance liability. We have a way to raise an eyebrow
without raising anything else.
- Cost
- Compared to the development of almost any property improvement,
MegaChess requires nothing but a checkerboard of tiles and benches for
the observers. This is often a multi-use area in a garden or patio.
- Liability
- We live in a litigious world with insurance rates skyrocketing
around pools, athletic fields, barbecues, and even exercise equipment. Few
quality-of-life improvements can compete with the lack of exposure of a chess
game.
- Your Loaners
- Besides the really big chess sets, MegaChess also sells chess
sets with a king as short as 8" and
12". You can pack those into a
MegaBox with matching
checkers, and let guests check them out to their rooms, with the understanding
that your guests can decide to keep them and the room will be charged. Once
they start playing and feeling those chess pieces, a surprising number will
want to keep them.
Most hotels and resorts have a retail store on the
premises. They can also become an Authorized MegaChess Reseller, allowing them
the same resale discounts.
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Which Chess Set?
Upscale hotels & resorts should focus on teak or
topiary. If you cater to seniors a lot, the 24" size is the best mix of
elegance and ease of lift.
Lots of kids? Go with plastic.
Want to test the waters? Rent a set from your local party
equipment rental company for the weekend.
Tip: Put the chessboard, typically tile, along a road
for curb appeal. If kids in tourist cars start jumping up and down as they pass
by, you have done well. |
- Tournaments
- Would you like to pack the place as part of hosting a chess
tournament? A less rowdy crowd you're unlikely to find. Then you'll need a
draw. Start by sending a picture of your MegaChess facilities to the
U.S. Chess Federation and
get the ball rolling.
- Audience
- Consider the demographics of chess players compared to the
nationwide average: intellectual, quiet, and affluent. Is this the type of
guest you seek?
- Multiple Use
- Checkerboard tiles can serve as a multi-use patio area or even
the floor of a cafeteria, and can be moved much easier than a swimming pool or
playground. Rain, cold, or dark a MegaChess game can still
happen.
- Marketing
- Consider a picture in your brochure of a couple of chess
players with their kids moving huge MegaChess pieces. Would that speak
to your best prospective guests?
- Age Spectrum
- Some senior guests may not see much value in your tennis
courts, and unsupervised kids may not be able to enjoy your pool, but everyone
can enjoy a MegaChess game.
- Utilization Rate
- Almost everyone knows at least the basic chess moves, and if
they brought their fingers, they can enjoy a MegaChess game. Ask for our
vinyl "Basic Chess Moves" display.
- Theft
- MegaChess pieces are larger and harder to steal than
towels or board games.
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