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Campground
Managers
It's a summer afternoon and the motor homes are cruising past your
campground. Each driver makes the same decision, "Pull over now and call it a
day, or go a bit further toward my destination?" As dusk approaches, the
decision could go either way. Most importantly, it's an impulse decision made
in the few seconds it takes to drive by, or not.
Now consider what happens when the kids see the life-sized chess
set. Instant recognition in the seconds available. You will see the kids in the
motor home windows jumping and pointing, and you have the impulse decision
stacked in your favor.
- Cost
- Compared to the development of almost any property improvement,
MegaChess requires nothing but a checkerboard of tiles and benches for
the observers. This is often a multi-use area in a garden or patio.
- Liability
- We live in a litigious world with insurance rates skyrocketing
around pools, athletic fields, barbecues, and even exercise equipment. Few
quality-of-life improvements can compete with the lack of exposure of a chess
game.
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Which Chess Set?
Upscale hotels & resorts should focus on teak or
topiaries. If you cater to seniors a lot, the 24" size is the best mix of
elegance and ease of lift.
Lots of kids? Go with plastic.
Want to test the waters? Rent a set from your local party
equipment rental company for the weekend. |
- Tournaments
- Would you like to pack the place as part of hosting a chess
tournament? A less rowdy crowd you're unlikely to find. Then you'll need a
draw. Start by sending a picture of your MegaChess facilities to the
U.S. Chess Federation and
get the ball rolling.
- Audience
- Consider the demographics of chess players compared to the
nationwide average: intellectual, quiet, and affluent. Is this the type of
guest you seek?
- Multiple Use
- Checkerboard tiles can serve as a multi-use patio area or even
the floor of a cafeteria, and can be moved much easier than a swimming pool or
playground. Rain, cold, or dark a MegaChess game can still
happen.
- Marketing
- Consider a picture in your brochure of a couple of chess
players with their kids moving huge MegaChess pieces. Would that speak
to your best prospective guests?
- Age Spectrum
- Some senior guests may not see much value in your tennis
courts, and unsupervised kids may not be able to enjoy your pool, but everyone
can enjoy a MegaChess game.
- Utilization Rate
- Almost everyone knows at least the basic chess moves, and if
they brought their fingers, they can enjoy a MegaChess game. Ask for our
vinyl "Basic Chess Moves" display.
- Theft
- MegaChess pieces are larger and harder to steal than
towels or board games.
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