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Apartment & Condominium
Managers
As tenants focus on the quality of life provided by apartments and
condominiums, managers have to respond in order to maintain the quality of
their tenants.
- Cost
- Compared to the development of almost any property improvement,
MegaChess requires nothing but a checkerboard of tiles and benches for
the observers. This is often a multi-use area in a garden or patio.
- Liability
- We live in a litigious world with insurance rates skyrocketing
around pools, athletic fields, barbecues, and even exercise equipment. Few
quality-of-life improvements can compete with the lack of exposure of a chess
game.
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Which Chess Set?
Upscale apartments & condominiums should focus on teak
or oak. For retirement homes, the 24" size is the best mix of elegance and ease
of lift.
Lots of kids? Go with plastic.
Want to test the waters? Get a plastic set, and see how it
works. If it becomes popular, you can always donate it to a local school or
club for the tax write-off and then get the teak set.
Tip: Put the chessboard, typically tile, along a road
for curb appeal. Near your vacancy sign sends a message about who should
apply. |
- Audience
- Consider the demographics of chess players compared to the
nationwide average: intellectual, quiet, and affluent. Is this the type of
tenant you seek?
- Multiple Use
- Checkerboard tiles can serve as a multi-use patio area or even
the floor of a cafeteria, and can be moved much easier than a swimming pool or
playground. Rain, cold, or dark a MegaChess game can still
happen.
- Marketing
- Consider a picture in your brochure of a couple of chess
players with their kids moving huge MegaChess pieces. Would that speak
to your best prospective tenants?
- Age Spectrum
- Some senior tenants may not see much value in your tennis
courts, and unsupervised kids may not be able to enjoy your pool, but everyone
can enjoy a MegaChess game.
- Tenant Relations
- We all would like our tenants to form bonds with one another.
It reduces turnover and increases a family attitude to common area maintenance.
Provide a signup list for chess players by proficiency, and watch friendships
form over MegaChess games.
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